The University of Sunderland has an international reputation for excellence and quality teaching, however with strong global competition recruiting overseas students is challenging for all universities. In 2020, changes in the UK Borders Agency’s policy due to our EU exit made it even more difficult for students to get visas . . . and then came Covid.
The University needed to rethink its approach. Key objectives were to:
- Create a stronger, more united, more strategic senior team
- Develop middle managers to take greater accountability
- Develop and embed an improved culture
- Hit significantly higher student recruitment targets
This challenge required a multi-level, multifaceted approach.
STC’s expertise in designing holistic, integrated programmes that address complex and varied needs in a simple straightforward way was a good fit.